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According to Ben Schachter, a Broadpoint AmTech analyst, the Nintendo Wii might be getting a price cut. The month of July wasn't a good month for Nintendo, with the Wii having it's lowest sales since it's launch back in 2006. Schachter predicts that Nintendo will respond by lowering the Wii's price. "Although Wii Sports Resort sold well, it appears to have offered little lift to Wii hardware sales, increasing the probability in our view that Nintendo must lower the price soon (we expect a September cut)," Schachter said. Nintendo president Satoru Iwata has previously denied reports that his firm are considering a Wii price reduction, attributing the low sales to a weaker software line-up during the console's first quarter. The Wii sold 252,000 units in the US for July, rather than the 290,000 in April and 319,000 in January. Source: Digital Spy |
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